This flagship course is where ideas meet execution. The Entrepreneurial Challenge Lab immerses students in the real-world experience of building a startup from idea to impact. Working in teams, students engage in customer discovery, prototype testing, market validation, and business model development. With a strong emphasis on learning by doing, the course goes beyond theory to develop the mindset and behaviours of successful entrepreneurs. Starting with an idea or opportunity space, students spend the semester refining it through feedback, mentorship, and real-world engagement, leaving not only with a venture concept but with practical tools to turn problems into scalable solutions.