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Amit Sheth

Faculty, Plaksha University

Area of Expertise

Inclusive Design & Design Thinking

Research Interests

  • Design Thinking
  • Universal Design
  • Wayfinding and Signage Design


  • M.Phil. in Industrial Design Inclusive Design, IIT Bombay

Past Associations

  • Dean of Advancement and Professor, Anant National University, Ahmedabad
  • Founder Head and Professor of the Department of Design, Nirma University, Ahmedabad
  • Adjunct Professor, IIT Gandhinagar
  • Adjunct Professor, National Rail & Transportation Institute, Vadodara


Prof. Sheth calls himself a ‘tinkerer’; graduated in Electrical & Electronics Engineering from BITS Pilani, did his Masters in Product Design from National Institute of Design, Ahmedabad; and an M.Phil. from Industrial Design Centre, IITB, Mumbai. Prof. Sheth has been a design practitioner for the past three decades as well as a design educator. 

During his 30 years as a design consultant, Prof. Sheth’s firm MIND’s EYE DESIGN Pvt Ltd has provided design services in the areas of Product Design, Signage & Wayfinding Design, Exhibition Design, Corporate Branding, Interiors and Architecture. He was instrumental in setting up the Design Institute for Nirma University and was Professor & Head of the Department. Post that he was Dean of Advancement and a Professor at Anant National University, Ahmedabad, and Adjunct Professor at NRTI (National Rail & Transportation Institute, Vadodara) as well as IIT Gandhinagar.

Prof. Sheth is currently a 

  • Member of the CII Design National Committee, 
  • Member of the National Executive Council of the Association of Designers of India (ADI) & 
  • Chartered Member of the Chartered Designers of India.

His current areas of interest are Universal Design & Wayfinding.