Prof. Amit Sheth calls himself a ‘tinkerer'. He has been a design practitioner and educator for the past three decades.
During his 30 years as a design consultant, Prof. Sheth’s firm MIND’s EYE DESIGN Pvt Ltd has provided design services in the areas of Product Design, Signage & Wayfinding Design, Exhibition Design, Corporate Branding, and Interiors & Architecture. He was instrumental in setting up the Design Institute for Nirma University, and was a Professor and Head of the Department there.
His current areas of interest are Universal Design & Wayfinding.