About
Prof Amit Sheth is a Professor at Plaksha. He calls himself a 'tinkerer.' He has been a design practitioner and educator for the past three decades.
During his 30 years as a design consultant, Prof Sheth's firm, MIND'S EYE DESIGN Pvt Ltd, has provided design services in the areas of Product Design, Signage and Wayfinding Design, Exhibition Design, Corporate Branding, and Interiors and Architecture. He was instrumental in setting up the Design Institute at Nirma University, where he served as Professor and Head of the Department.
His current areas of interest are Universal Design and Wayfinding.