Business Innovation

 This course helps students harness emerging technologies to drive business innovation across products and services, processes, and business models. Whether launching a startup or optimizing corporate strategy, students will explore how cutting-edge technologies fuel both sustaining and disruptive innovation, because not all change is revolutionary, but all progress matters. Through hands-on projects, case studies, and spirited discussions, students will learn frameworks to build systems for innovation, measure impact, and create scalable, market-ready solutions.

This course introduces practical, industry-tested approaches to business innovation by combining strategic thinking with hands-on frameworks. Students learn how organisations identify innovation opportunities, evaluate ideas, design solutions, run pilots, and build resilient innovation systems. Through case studies, structured decision-making frameworks, and collaborative projects, the course equips students to translate innovative ideas into practical business strategies.

By the end of this course, students will be able to:

• Identify and categorise different types of innovation using real-world examples.
• Evaluate innovation opportunities using the RICE and RWW frameworks.
• Develop structured PRFAQs to articulate innovation concepts.
• Design a Minimum Lovable Pilot with hypotheses, assumptions, and success metrics.
• Analyse innovation systems using people, process, and metric frameworks.
• Distinguish between sustaining and disruptive innovation.
• Assess organisational resilience and derive lessons from business case studies.
• Present innovation recommendations using structured narratives and data.

Upon successful completion of this course, students will be able to:

• Identify and classify different forms of innovation across products, services, processes, and business models.
• Evaluate business opportunities using structured innovation frameworks.
• Develop clear and compelling innovation narratives using the PRFAQ approach.
• Design pilot programmes with measurable hypotheses and performance metrics.
• Analyse organisational innovation systems and resilience using structured evaluation frameworks.
• Differentiate between sustaining and disruptive innovation strategies.
• Present evidence-based innovation recommendations through structured communication and analysis.

There is no prescribed textbook for this course. All learning materials are provided through handouts and lecture slides.

Cases and readings include:

• Selected readings on the Netflix Culture Deck.
• Clayton Christensen's Disruptive Innovation (excerpt).
• Amazon PRFAQ examples.
• Handouts covering RICE, RWW, Pilot Canvas, and IPO Metrics.

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