Jitendra Gupta

Current Position

Founder, Citrus Pay

Founder, Jupiter Money

Plaksha Donor



´╗┐Sydenham College of Commerce & Economics (B.Com.)



Jitendra is founder of Amica financial (Jupiter). He aims to create mobile-first banking experience for Indian millennials. The idea is to create a savvy and cost effective banking and at the same time help youth manage their money better. Before Jupiter, Jitendra founded Lazypay and was MD of PayU India. Prior to PayU, he had founded Citrus Pay, a leading digital payments company in India. The same was sold to Naspers in Sept 2016 for USD 130 million in one of the most successful fintech exits. He has more than 16 years of work experience in the banking and financial services industry and is considered an expert in the payments industry. Prior to Citrus, he was working with ICICI bank for 7 years, wherein he was part of founding team of Retail cross sell and Investment banking division in the bank. During his last stint with the bank, he led the whole initiative of stitching a joint venture between ICICI bank and First Data in Indian market. This was a unique JV ever done between a bank and an independent payments company.

In 4 years, he had grown Citrus into a 300 member+ strong team and raised over USD 25 million. Citrus counts its investors base from Sequoia Capital and E-context Japan to Ascent Capital in Series C round. In 2016, Citrus was sold to Naspers in one of the largest fintech exits in India. He has graduated from Sydenham College, Mumbai and a qualified Chartered Accountant. He also created the pay later brand Lazypay and scaled to more than 1 million active consumers using the brand on a monthly basis.