Sandeep Bhushan

Adjunct Faculty, Plaksha University

PGP, IIM Ahmedabad

Area of Expertise:

Strategy and Marketing Digital Ecosystems Early stage Startups

About Sandeep Bhushan

Prof Sandeep Bhushan serves as Visiting Faculty at XLRI and Adjunct Faculty at Plaksha University, teaching Strategic Marketing and Entrepreneurship.

Prof Bhushan brings over 25 years of experience across corporate India, having worked with leading Indian and global companies. As India Director for the Meta Business Group, he led Meta for Business operations in India. His career includes driving consumer brands and Go-to-Market strategies at Unilever and serving as Director Marketing at Samsung. At the Hindustan Times group, Bhushan was a founding member and Chief Operating Officer at Mint, the business news franchise.

Prof Bhushan currently serves on the Board of a consumer health company and is a Partner at Social Venture Partners. He has previously held Board positions at the Advertising Standards Council and the Mobile Marketing Association, where he worked to catalyze digital adoption and drive key industry standards.

Research Interests

Path to Product Market Fit for startups
Venture Capital and impact of Product Market Fit on staged investment

Past Associations

India Director, Meta Business Group
Director Marketing, Samsung
Vice President, Hindustan Times Group
Chief Operating Officer & Founding Member, Mint
Board Member, Advertising Standards Council of India
Board Member, Mobile Marketing Association

Education

EFPM, Indian School of Business (Doctoral candidate)
PGP, IIM Ahmedabad
B.Com (Honours), Delhi University