Ajay Arora

Current Position

Managing Director, D’Decor Home Fabrics

Founder & Trustee, Plaksha University


Harvard Business School (OPM, Business)

VJTI (Textile Engineering)


Ajay Arora, Managing Director of D’Decor, has been in the family business since 1991. Back then the company was known as ‘Dicitex Industries’. Ajay has been instrumental in growing the company into an international brand - D’Decor - with his vision and business acumen. The company has achieved leadership position in the international and domestic markets and is currently the world’s largest manufacturer of curtains and upholstery fabrics.

Ajay believes that one of the key drivers of success in today’s market is digital. Poised for growth in a digital economy, D’Decor has aligned its corporate strategy and digital initiatives to deliver winning customer propositions. As a pioneering move in the industry, D’Decor has successfully launched various digital assets that cater to both, the trade as well as the end consumer. From Computer aided Design & Manufacturing to enhancing the in-store experience, Digital is at the heart of D’Decor.

Alumnus of the prestigious Owner President Management program at Harvard Business School, Ajay has also studied textile engineering from VJTI, Mumbai.